While L’Oréal Melbourne Fashion Festival may be over and Fashion Aid is a few months away, LAUNCH was able to tempt and satisfy those seeking their fashion fix.
The charity fashion parade raised money for Moira Kelly’s Children First Foundation, with Moira Kelly making a speech at the event, touching the hearts of the 380 attendees of the night.
LAUNCH featured emerging designers of upcoming labels and showcased the talents of fashion students and enthusiasts. It was an impressive line-up of tempting threads, with these emerging designers proving they have what it takes to be pioneers of the fashion industry, with their innovative collections captured by APL Photography, the official photographer and sponsor of the night.
Zeynep Cakir’s collection explored the painful yet fulfilling creative design process that is the main core of Architecture, fittingly given the name of Architorture. Her collection encompassed the meaning of pioneering fashion, creating garments out of paper, tissue paper, rulers and acrylic, for stand-out and innovative designs, accompanied by a violinist playing Alejandro for true artistic performance.
Gemma Patford’s collection, “You are Number Six”, was created with the vision if the Madmen characters lived in 2010. Her independent fashion label, NotToday, embodies Gemma’s craftsmanship of pattern making, with her works using colour and texture to produce handmade goods and clothing.
‘Earth Laughs in Flowers’ was Anita Sharp’s collection of handmade headpieces and fascinators for spring racing, with handmade flowers created using fabrics, for both structural and feminine designs. Anita presented her collection at LAUNCH utilising contemporary dancers, to impress and entertain the audience in a unique fashion performance.
For an edgy update to your wardrobe, fashion student Phoebe’s Maluyo’s collection, Midnight Rendezvous is a must have! The designer describes her collection as “elaborating on the conflicting notion of the conservative and the rebellious, Midnight Rendezvous aims to convey the product of both ideals”. The dark yet fashion forward collection encompasses texture and the interplay between stretch and drape, with the collection creating a punk chic rendition of feminine control and empowerment.
Totally in vogue and on trend, yet with an incredibly innovative runway-ready collection that you would expect from Project Runway, Khanh Ong’s collaboration of strong, structured lines and flowy fabrics with a modern twist encompassed his wow factor collection, with the designer finding influence from nature with the use of floral prints and feathers. The use of leather and fine silhouettes gives the collection a futuristic feel, with this budding designer having enormous talent for a strong future in the fashion industry.
The first event that I attended as a fashion writer was The Expression Fashion Gala, and I remember seeing the collection of Steven Boon, and I wrote, “Have you ever noticed that some people just have a name meant for stardom?” Taking to the runway at LAUNCH, Steven Boon’s ‘Face of Midnight’ encompasses dark eclectic aesthetic with a sophisticated silhouette, with the designer combining modern shapes with tactile natural materials, with BOON embodying ‘tailored grunge’. The designer focuses on fit, fabrication and wearability for a polished style with it’s own personality, and had the support of Nick Bracks modelling his label on the runway.
Having tea parties has never been so in vogue as of late, with Alice in Wonderland sparking inspiration to Dea (Deana Amato) and Rea’s (Rea Andrea Miranda) collection. The duo put on a tea party inspired performance for their collection, described by the designers as “tantalizing tea party dresses, sexy poker face attire and tic-tockin’ racewear frocks”, with the performance bringing fashion to Wonderland.
Fashion student Steph Paladin already has her foot in the door in this competitive industry, winning The Leiela Lady Accolade design award this year, a competition held in conjunction with L’Oréal Melbourne Fashion Festival. Her collection at LAUNCH was inspired by her fascination with the European culture and Hollywood glamour, with tailored and sophisticated garments. With high-fashion pieces constructed with silk, fur and wool, Paladin’s pieces can easily transcend from daywear to eveningwear.
Estelle Annabel reminded the audience that Spring Racing season will soon be upon us with her fascinating fascinators. The millinery was complemented by vintage inspired garments, all handcrafted and hand stitched, with unique designs to suit every woman’s personality.
Maree-Louise and Indira Ghosh presented the final collection, with this designer duo bringing freedom to the runway. Vedaant Body Drapes by Indira Louise translates to the freedom from all limitations of being stylish, complemented by exquisite handwork from the land of Maharajas India, with soul-touching prints. The designs encompass luxury resort wear, with fashion-forward styles and wearability in mind, with the colourful prints, vibrant designs and edgy and feminine Euro-Indian styles bearing the ability to evoke the confidence and seductiveness out of any wearer.
Although emerging designers, they have an impressive folio of APL Photography photographs to add to their credentials. The designers each showed their unique style and contribution on offer to the fashion industry, all with the potential to become your next wardrobe must-haves, with a promising fashion future forecasted ahead.