Before the boys in green and gold take off their tops in victory at their chances of progressing in the World Cup, Harry Kewell has taken his top off for the new underwear collection modelled by this Politix pin-up.

APL Photography snapped up this suited-up soccer star, who smiled for APL, at tonight’s private cocktail event launching Harry’s GQ magazine cover, for the World Cup special collector’s edition.

The launch took place at the new Politix store at Crown, with Kewell being the face of this men’s fashion-forward label.

GQ Editor Nick Smith also attended the night and was captured by APL, along with Nick Bracks, Shanina Sheik, Heath Meldrum and Paul Licuria, amongst other Melbourne socialites.

Even if the boys miss a few goals in their games, I think it’s safe to say that Kewell has scored a few goals for his admiring fans with his steamy underwear campaign.